While Fraze was working on designing a prototype from Bridge’s idea for a Zorp Rocket, a lightweight rocket kids can launch by blowing into a plastic tube, he received a telephone call that would change his life and the course of Bill & Bud Toys. As their reputation for designing exceptional special needs toys grew, Fraze and Lopez were approached by a therapist who asked them to create a doll that would stimulate and appeal to children with special needs. As the company began embracing their niche in the “special needs” market, Fraze realized their toys weren’t just appealing to children with low vision and special needs. Bill & Bud Toys has expanded to offer more “traditional” infant toys, and they continue to offer Bill’s original “action” toys such as the Zorp Rocket, but against all the business experts’ advice they’ve built their success mainly on toys designed for children with special needs. read more

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